The development of the shoe industry in Guangdong needs a transformation and upgrading

The 24th Guangzhou International Footwear Leather Fair is set to take place from May 28 to May 30 this year at the Guangzhou China Import and Export Fair Complex. Organizers have announced that over 2,600 booths and more than 1,300 exhibitors will participate, marking a 10% increase compared to the previous edition. The exhibition space will exceed 63,000 square meters, with an estimated attendance of 50,000 visitors. This expansion reflects the growing strength of China’s footwear market, which has seen steady growth in recent years. In 2014, the total industrial output of China’s footwear industry reached 700 billion yuan, showing a 7% increase from the previous year. Despite this positive trend, the industry in Guangdong—home to more than half of the country’s footwear production—faces challenges due to rising costs, competition, and the need for transformation. Many companies are now focusing on innovation and branding to remain competitive in a rapidly evolving market. Guangdong plays a central role in the global footwear industry, with over 8,000 shoe companies producing 5 billion pairs of shoes annually. This accounts for more than half of China’s total output and about one-third of global production. Guangzhou, in particular, is considered the heart of China’s footwear sector, with the West Station area being one of the most active and concentrated markets in the world. Sales in this district make up 70% of domestic and export sales, making it a key hub for both local and international brands. According to industry experts, the footwear market in Guangzhou has become a “gold mine” for entrepreneurs and investors. The Zheshang Business Circle alone hosts dozens of professional footwear markets and over 10,000 brands. In just 20 years, it has created more than 3,000 billionaires and countless millionaires. Companies based here have grown into well-known brands, solidifying Guangzhou’s reputation as a leading center for footwear trade. As the industry continues to evolve, branding and value addition have become crucial strategies for long-term success. Many enterprises are shifting from traditional OEM manufacturing to building strong brand identities. Mr. Li of Guangzhou Meinis Footwear Co., Ltd. emphasized the importance of branding, stating that the future of the Chinese footwear industry lies in global market expansion and product differentiation. Looking ahead, the footwear market is expected to grow steadily. Industry forecasts suggest that the total output value will reach 700 billion yuan in 2014, with continued growth anticipated. With the global economy recovering and increased consumer confidence, the Chinese footwear industry is well-positioned for further development. This article is a reprint of online media. It only represents the author’s point of view. It has nothing to do with this site. If news articles or comments infringe your legal rights, please contact us, and we will handle it promptly.

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