Find out the right security software to monitor the market and seize five opportunities

At present, we also see that the security system project is gradually shifting from a model that relied mainly on the provision of hardware equipment and engineering installation services to profitability to rely on software supply and services for profit. Therefore, the spring of the software market is worth looking forward to. Although there are still many problems in the development of the software market, as a software company, we have been actively responding to difficulties and strengthening the confidence of the software industry. For the future of the security industry, many voices believe that the security industry will eventually move toward service and operations. Under such a trend, the role of software is self-evident.

First, the security software industry is facing difficulties

The domestic security software based on digital video management and applications has experienced two important milestones in the past. From 2001-2006 and 2006-2010, the two processes of security software development experience, with the changes in the scale and characteristics of the industry during the period, the pace of development of the software market, the degree of importance attached to its position, etc. There have been no small changes. After entering 2010, an early batch of influential independent software developers weakened the development of the main industry under the pressure of the market, or engaged in integration business, or acted as an agent or OEM to sell hardware products, in order to share the market through diversified development. Risks and increasing operating cost pressures. Faced with this situation, people can not help but wonder why the software companies have turned to the contrary in the current market demand continues to expand, the user's awareness of the role and value of software continues to increase? What happened to the market? This author believes there are several main reasons:

(A) The competition in the general software market is fierce

At present, the market is increasingly fiercely competitive with traditional generalized security software, which mainly consists of networked management and remote centralized monitoring. The main reason is that with the popularization of streaming media technology, the technical threshold for centralized monitoring and management software is continuously decreasing, and industry entrants are increasing. Some integrators or equipment manufacturers, or even small companies with only a few people, are organizing the development of such software. These companies charge low or even random prices for such products, which squeezes a certain market space. In addition, at present, some large-scale security equipment manufacturers such as Hikvision, H3C, and Dahua have entered the software field. They rely on the brand effect, capital strength, channel resources, and professional marketing capabilities of their companies; they have launched their own security platforms one after another. Few independent software vendors can compete with them. Especially in the current security monitoring project, the software budget is negligible with respect to the entire system and hardware, and many companies are having difficulty operating the project. In addition, in terms of market competition, in the face of tender documents and user needs, almost all bidders dare to promise and respond. The final competition often falls on the price, which makes the market competition very confusing, and often goes through the normal bidding process. There is no guarantee that good quality software will be selected.

(b) Market demand shifts

With the continuous deepening of demand, some of the original software vendors did not keep up with the pace of market demand. Products could not be upgraded and innovated in time. At the same time, companies did not identify their own market positioning. This made enterprises face a very passive situation. After entering 2010, generalized network management software has been difficult to arouse users' interest. Customers need industry-oriented and personalized software, especially dedicated security software for industry applications and outstanding issues in the industry security management. Has become the mainstream demand in the current market.

(3) Limited customer's ability to recognize software quality

The security software industry started late, and development time is relatively short. Software companies have not yet had a brand effect. Customers have limited ability to recognize software quality. They often only pay attention to the functions of the software. However, the functions themselves cannot represent software. The quality, and if the software is not used for a long time, it is difficult to test the quality of the software, which causes the customers to be more random when selecting software.

(4) Lack of talent and high mobility

There are currently fewer experienced security software developers, and the mobility of personnel is also very high. The phenomenon of mutual control among enterprises is quite prominent. In particular, some listed companies and large enterprises often use twice the size of SMEs. Remuneration to absorb talent, so that some independent software companies to build a R & D team hard for a few years, it is easy to be excavated by large companies as a whole, it can be seen security software company's living environment and operational risks are still not optimistic.

(five) lack of soul-type management personnel

Domestic security software companies generally lack the soul to understand the market, understand demand, master R&D management and be good at innovation. Many companies either follow the trend, blindly imitate others, or paint tigers instead of cats, and products have no competitiveness; The market and product positioning cannot grasp the needs of the market, and the developed software cannot be accepted by the market; or it lacks the experience of product development and the ability of organization and management, and always develops for different projects. Each project organizes a development team. Even the development at the scene is entirely responsible to the user to direct the team. In this way, on the one hand, the quality is difficult to guarantee and the after-sales service is under pressure. On the other hand, the R&D team is continuously expanding, the development efficiency is low, and the operating costs are continuously increasing. The company is ultimately difficult to support. Faced with difficulties.

Second, security software companies development opportunities

As mentioned above, although the current development of the software market is facing various difficulties, there are opportunities in the dilemma. Judging from the development trend of the industry, compared with hardware and system integration services, the security software market will grow at a faster rate in the future. The author believes that the driving factors are:

First, the era of digital security has come. The digital security system will become the mainstream of security monitoring systems. At present, the market share of network cameras, especially high-definition network cameras, is growing rapidly. In a digital monitoring system, it is almost “no software or system”. In this situation, the demand for security software in the market is bound to grow rapidly.

Second, the rise of the concept of the Internet of Things has brought more space for the market expansion of the security industry. With the development of large security, security software is not limited to the management and application of video surveillance, alarm and access control systems, but will extend to the management and application of a wider range of IoT systems, and the market space for security software will also be available. Greater expansion.

Third, national policies, especially the relevant government departments’ policy requirements for information construction and application, will make informationization construction one of the main tasks of internal government construction. The main focus of government information construction is software, especially public security and Comprehensive management and other departments cover various business areas such as law and order, traffic police, supervision, supervision, anti-drug, anti-terrorism and social management. Driven by these business policy requirements, the demand for software has grown significantly.

Fourth, the diversification and individualization of industry applications have brought more development opportunities to small and medium-sized security software companies. The current industrial development has pushed security into a new era. There are many types of industry segments. Under a diversified demand pattern, any enterprise can not pay attention to each industry and every user meticulously. Large companies cannot meet market demands at all. At the same time, large companies have a strict set of process control for product development. They cannot provide fast and close-to-customer, differentiated and customized development services; they have no product innovation and no response to customers. So timely. Under such a pattern, the market needs a large number of software companies to provide development services with different levels, different industry characteristics, different professional applications and different personalized human-machine interfaces. This will enable the software market to form a flourishing pattern of hundreds of flowers and contending, while Security software will also usher in the third milestone - for the era of industry and personalized applications.

Fifth, the current 70th and 80th will soon become the dominant forces of the society. At the same time, they have begun to enter the society after the 90s. Networking, information technology and systems have become indispensable tools for these generations, and their awareness of software There will be a fundamental shift in the level of familiarity and dependence. This shift in perception is a very good boost to the development of the software market.