Brief description of the brand name prospects of electric tools

In order to survive and develop, China’s power tool industry must work hard under the direction of the state’s major government. “We must strive for our own efforts” and it is useless to blame everyone. In the end, the delegates unanimously established the working principle of “pioneering and making progress, working hard, making great efforts to open up the international market, expanding foreign trade and export, and striving for the formation of a “big picture” as soon as possible” and put it into practice. From the beginning of the 90s of last century, China's electric power tool industry began to target the European and North American market with the most demanding international power tools. At the same time, from the mid-1980s onwards, foreign well-known power tool manufacturers have also built factories in China, and the scale has been expanding year by year.

As a learning model, we will not only learn the advanced equipment of foreign-funded enterprises, carry out large-scale technological transformation of enterprises, increase production capacity and technological level, but also learn their advanced management experience, including marketing strategies and after-sales services, and quickly establish their own marketing network and services. System; At the same time, domestic companies also learned that foreign-funded enterprises attach importance to product quality and brand promotion, build world-renowned brand experience, and vigorously strengthen their own brand building, and achieved remarkable results. After nearly 10 years of hard work, China has changed the situation in which imported power tool brands “filled” the domestic market. The domestic power tool’s share in the foreign market has increased to 90%.

The adjustment of the corporate structure is imperative We recognize that the implementation of the brand strategy is inseparable from the adjustment of the enterprise structure within the industry. There are many companies in the electric tool industry in China. It is understood that in the past 10 years, the Electric Tools Sub-committee of the China Electrical Equipment Industry Association has strengthened the industry investigation and actively promoted the adjustment of the industrial structure of the industry. In areas where power tool companies are relatively concentrated, such as Zhejiang, Jiangsu, and Shanghai, they are strongly advocated to support the superior and powerful. Many enterprises have introduced advanced production technology and testing equipment at home and abroad through technological transformation, and achieved or approached advanced foreign advanced equipment. Level. In terms of personnel training, these key enterprises have introduced or cultivated a large number of talented people who understand technology and good marketing, and have established high-quality and efficient personnel. In terms of marketing, many key enterprises have learned the advanced experience of world-renowned power tools companies, combined with domestic facts, and constantly optimized their marketing strategies, achieving simultaneous improvement in product quality and marketing levels.

After years of efforts, China's power tool industry has formed a clear corporate structure: large-scale and profit-oriented companies are increasingly prominent, large and medium-sized enterprises affect the industry situation. The degree of industrial concentration has greatly improved. Electric tools have been rated as “China Top Brands”. For the entire industry, it is a gratifying thing. However, “China Top Brand” is not a tenure system and will be re-evaluated in the future. The maintenance of the “China Top Brand” title is more difficult than obtaining. The six companies that have obtained the title of "China Top Brand" should cherish and love this hard earned honor. It is equally gratifying that many companies in China's power tool industry are accelerating the pace of brand building. Because they know very well that although the industry has a broad prospect, the road to development is still very long.