Facing the "end of the world" furniture, where should furniture people go?

In 2012, the real estate market regulation brought about significant changes that reshaped the furniture industry. The sector faced a turning point, with the pressure of oversupply and shifting consumer demands pushing it toward a more sustainable path. As the industry grappled with these challenges, the question on everyone's mind was: how to survive, how to break through, and how to seize new opportunities in an increasingly competitive landscape. At this critical moment, the furniture industry needed a new foundation—a "Noah’s Ark" to help it weather the storm. The key to this transformation lay in redefining business models. A revolutionary approach known as "Business Wins First" emerged, aiming to lead the industry into a new era. This model emphasized direct sales, reduced costs, and improved customer satisfaction, offering a fresh perspective for industry leaders. The furniture sector in China is currently facing its toughest period. While external factors like policy changes play a role, the core issue lies within the industry itself. Unregulated competition, overexpansion, and an imbalance between supply and demand have created a chaotic environment. Industry experts point out that the lack of clear market rules has further complicated the situation, leading to inefficiencies and declining consumer trust. According to Yang Yongzheng, the U.S. furniture industry has seen rapid growth over the past decade, with retailers, manufacturers, and suppliers all expanding at an unprecedented pace. However, the implementation of real estate policies has had a ripple effect on the home furnishings sector. The combination of national regulations and oversupply has made it difficult for many businesses to thrive. With too many similar products flooding the market and few standing out, the industry must now adapt to a more rational and sustainable direction. In Chongqing, a new player is rising quietly. The city's furniture market is witnessing the emergence of a modern, large-scale direct sales mall. Designed with five floors above ground and two below, this massive complex spans over 100,000 square meters. It serves as a one-stop destination for flagship displays, factory direct sales, logistics, e-commerce, financial services, and office space—making it a hub for the western region. This model not only cuts out middlemen but also offers consumers products that are up to 30% cheaper than those found in traditional stores. By integrating online and offline shopping experiences (the O2O model), the mall enhances convenience and accessibility. Financial guarantees lower the risk for investors, while the "Business Wins First" approach ensures a safer environment for both businesses and customers. MALL, a well-known direct sales furniture brand, is set to make a strong entrance into the market. Each of these safe havens brings unique strengths and competitive advantages that are hard to replicate. As the industry continues to evolve, these innovative models are paving the way for a more stable and prosperous future.

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