Stone enterprises collectively enter the high-end market
2025-07-03 09:50:12
Abstract The jade stone museum houses over 700 rare jade ornaments, including one of the largest Brazilian agate stones in the world, measuring up to 4 meters. Here, you'll find the world's rarest and most luxurious plate — "No. 5 Warehouse." This place is not just a storage area but a landmark in China’s stone industry. It has entered the high-end decorative market, setting a new trend of luxury in the stone processing sector.
Release Stone Color
Rare stones from around the world, such as tourmaline, natural crystals, corals, and jade, are all on display at Dongxing Stone Museum. It's impossible not to be captivated by this exclusive collection of valuable stones. According to Lu Dawei, Deputy General Manager of Dongxing Group, since late 2011, the “East Star Jade Art Stone Museum†and “Luxury Stone Boutique Banquet Hall†have been collecting hundreds of natural jades and precious stones from across the globe.
Taking the high-end luxury route has created a big wave in the water head stone industry. The "No. 5 Warehouse" of Yingliang Group is displayed in the center of large navy blue slabs with a "2013 Popular Colors" label. Liu Liang, Chairman of Yingliang Group, said that to capture the high-end market, the water head stone industry must release popular stone colors. Currently, the control of these trends lies in the hands of a few international stone giants who dominate pricing. After operating the “high-end brand†for five years, “No. 5 Warehouse†has become the only luxury stone exhibition hall in China that combines art exhibitions, plate sales, and luxury experiences, featuring over 200 types of stone materials.
Lingyun Jade Company may be the first stone brand in the Shuitou stone industry. At the Shitou Stone Expo three years ago, the company’s first jade boutique became an alternative in the industry. Now, more than a dozen specialty stores have opened in top-tier cities like Shanghai and Beijing, and the brand has gained considerable popularity in China.
Get Rid of Low-End Competition
"In response to the government's call to promote the 'second start-up of private enterprises' and accelerate the transformation and upgrading of the stone industry," Lu Dawei said bluntly that the era of simple stone processing and sales is over. To survive, companies need to master scarce stone resources, focus on finishing work, and increase the added value of their products to remain competitive in the future.
"The Shuitou stone industry must accelerate its transformation and upgrade, moving towards the high-end link and expanding into the stone service field — it's an inevitable direction," said Zou Chuansheng, president of the national industry association. Similarly, Liu Liang, a new representative of the Shuitou stone industry, believes that many enterprises should take the boutique route, follow a high-end strategy, and narrow the gap with Carrara, the global stone capital in Italy. "Carrara leads the world's stone industry with modern technology and high-end products, controlling global pricing power," he said. Most Quanzhou stone companies are still traditional in production and processing, and they must take the high-end path to break free from the cycle of low-end competition.
Enter the Home of Ordinary People
As many companies now focus on the high-end route, it also reflects the upgrading of the domestic consumer market. Liu Liang noted that even high-end products can reach ordinary people's homes. A luxurious art stone might be used in the living room, showing huge market potential.
Lu Dawei revealed that entering the high-end decoration market has become a key development direction for jade processing companies. "The entire jade project has set up more than 100 technical teams." According to the introduction, the company has invested heavily in recruiting top talents from across the country, forming the largest team in the current Shuitou industry. Over the past five or six years, Shuitou stone enterprises have rapidly developed, accumulating substantial funds to explore rare stone resources worldwide. Looking back at this development path, it's clear that from stone processing and trade to managing stone mines, many large stone companies have shifted their focus. Today, stone companies that own stone mines globally are becoming pioneers in the high-end stone field.
Release Stone Color
Rare stones from around the world, such as tourmaline, natural crystals, corals, and jade, are all on display at Dongxing Stone Museum. It's impossible not to be captivated by this exclusive collection of valuable stones. According to Lu Dawei, Deputy General Manager of Dongxing Group, since late 2011, the “East Star Jade Art Stone Museum†and “Luxury Stone Boutique Banquet Hall†have been collecting hundreds of natural jades and precious stones from across the globe.
Taking the high-end luxury route has created a big wave in the water head stone industry. The "No. 5 Warehouse" of Yingliang Group is displayed in the center of large navy blue slabs with a "2013 Popular Colors" label. Liu Liang, Chairman of Yingliang Group, said that to capture the high-end market, the water head stone industry must release popular stone colors. Currently, the control of these trends lies in the hands of a few international stone giants who dominate pricing. After operating the “high-end brand†for five years, “No. 5 Warehouse†has become the only luxury stone exhibition hall in China that combines art exhibitions, plate sales, and luxury experiences, featuring over 200 types of stone materials.
Lingyun Jade Company may be the first stone brand in the Shuitou stone industry. At the Shitou Stone Expo three years ago, the company’s first jade boutique became an alternative in the industry. Now, more than a dozen specialty stores have opened in top-tier cities like Shanghai and Beijing, and the brand has gained considerable popularity in China.
Get Rid of Low-End Competition
"In response to the government's call to promote the 'second start-up of private enterprises' and accelerate the transformation and upgrading of the stone industry," Lu Dawei said bluntly that the era of simple stone processing and sales is over. To survive, companies need to master scarce stone resources, focus on finishing work, and increase the added value of their products to remain competitive in the future.
"The Shuitou stone industry must accelerate its transformation and upgrade, moving towards the high-end link and expanding into the stone service field — it's an inevitable direction," said Zou Chuansheng, president of the national industry association. Similarly, Liu Liang, a new representative of the Shuitou stone industry, believes that many enterprises should take the boutique route, follow a high-end strategy, and narrow the gap with Carrara, the global stone capital in Italy. "Carrara leads the world's stone industry with modern technology and high-end products, controlling global pricing power," he said. Most Quanzhou stone companies are still traditional in production and processing, and they must take the high-end path to break free from the cycle of low-end competition.
Enter the Home of Ordinary People
As many companies now focus on the high-end route, it also reflects the upgrading of the domestic consumer market. Liu Liang noted that even high-end products can reach ordinary people's homes. A luxurious art stone might be used in the living room, showing huge market potential.
Lu Dawei revealed that entering the high-end decoration market has become a key development direction for jade processing companies. "The entire jade project has set up more than 100 technical teams." According to the introduction, the company has invested heavily in recruiting top talents from across the country, forming the largest team in the current Shuitou industry. Over the past five or six years, Shuitou stone enterprises have rapidly developed, accumulating substantial funds to explore rare stone resources worldwide. Looking back at this development path, it's clear that from stone processing and trade to managing stone mines, many large stone companies have shifted their focus. Today, stone companies that own stone mines globally are becoming pioneers in the high-end stone field.
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