Stone enterprises collectively enter the high-end market
2025-07-03 09:29:57
Abstract The jade stone museum houses over 700 rare jade ornaments, including one of the world's largest Brazilian agate stones, measuring up to 4 meters. Here, you'll find the world's rarest and most luxurious plate—No. 5 Warehouse—located in a high-end decorative market. This area has become the first town in China dedicated to stone, setting a new trend with its luxury style.
Release Stone Color
Tourmaline, natural crystals, corals, and jade from around the world come together in the Dongxing Stone Museum, creating an impressive display that draws attention. According to Lu Dawei, Deputy General Manager of Dongxing Group, since late 2011, the "East Star Jade Art Stone Museum" and "Luxury Stone Boutique Banquet Hall" have collected hundreds of rare natural jades and stones from across the globe.
Taking the high-end luxury route, the water head stone industry has seen a major transformation. The "No. 5 Warehouse" of Yingliang Group is centered on large navy blue slabs, marked with the label “2013 Popular Colors.†Liu Liang, Chairman of Yingliang Group, emphasized that capturing the high-end market requires releasing popular stone colors. Currently, the "No. 5 Warehouse" stands as the only luxury stone exhibition hall in China, combining art exhibitions, plate sales, and luxury experiences, with over 200 types of stone materials on display.
Lingyun Jade Company may be the first brand in the Shuitou stone industry. At the Shitou Stone Expo three years ago, their first jade boutique became a notable presence in the industry. Today, more than a dozen specialty stores have opened in top-tier cities like Shanghai and Beijing, and the brand has gained considerable popularity in China.
Get Rid of Low-End Competition
"In response to the government’s call for promoting the 'secondary start-up of private enterprises' and accelerating the transformation and upgrading of the stone industry," Lu Dawei said. Transitioning from large sheet processing to entering a new jade processing field, he bluntly stated that the era of simple stone processing and sales has passed. Now, it's about mastering scarce resources, focusing on finishing, and increasing the added value and competitiveness of future stone companies.
"The Shuitou stone industry must accelerate transformation and upgrade, moving toward the high-end sector and expanding into the service field—this is an inevitable direction," said Zou Chuansheng, President of the National Industry Association. Similarly, Liu Liang, a new representative of the Shuitou stone industry, believes that many companies need to take the boutique path, follow a high-end strategy, and narrow the gap with Carrara, the international stone capital in Italy. "Carrara leads the global stone industry with modern technology and high-end products, controlling pricing power worldwide," Liu Liang explained. He added that most stone companies in Quanzhou are still traditional, and must pursue high-end development to break free from the cycle of low-end competition.
Enter the Home of Ordinary People
With many companies now focusing on the high-end market, this reflects the rising demand in the domestic consumer market. Liu Liang pointed out that even high-end products can reach ordinary households. A living room decorated with a stunning piece of luxury art stone could become a common sight, showing a massive potential market.
Lu Dawei revealed that entering the high-end decoration market has become a key development direction for jade processing companies. “We’ve set up over 100 technical teams for the entire jade project.†According to the company, they've invested heavily to recruit top talents from across the country, forming the largest team in the current Shuitou industry. Over the past decade, Shuitou stone enterprises have experienced rapid growth, accumulating substantial funds to support the search for rare stone resources globally. Looking back at this development path, it's clear that five or six years ago, moving from stone processing and trade to managing stone mines has become a strategic direction for many large stone companies. Today, stone companies that control global stone mines are leading the way in the high-end stone field.
Release Stone Color
Tourmaline, natural crystals, corals, and jade from around the world come together in the Dongxing Stone Museum, creating an impressive display that draws attention. According to Lu Dawei, Deputy General Manager of Dongxing Group, since late 2011, the "East Star Jade Art Stone Museum" and "Luxury Stone Boutique Banquet Hall" have collected hundreds of rare natural jades and stones from across the globe.
Taking the high-end luxury route, the water head stone industry has seen a major transformation. The "No. 5 Warehouse" of Yingliang Group is centered on large navy blue slabs, marked with the label “2013 Popular Colors.†Liu Liang, Chairman of Yingliang Group, emphasized that capturing the high-end market requires releasing popular stone colors. Currently, the "No. 5 Warehouse" stands as the only luxury stone exhibition hall in China, combining art exhibitions, plate sales, and luxury experiences, with over 200 types of stone materials on display.
Lingyun Jade Company may be the first brand in the Shuitou stone industry. At the Shitou Stone Expo three years ago, their first jade boutique became a notable presence in the industry. Today, more than a dozen specialty stores have opened in top-tier cities like Shanghai and Beijing, and the brand has gained considerable popularity in China.
Get Rid of Low-End Competition
"In response to the government’s call for promoting the 'secondary start-up of private enterprises' and accelerating the transformation and upgrading of the stone industry," Lu Dawei said. Transitioning from large sheet processing to entering a new jade processing field, he bluntly stated that the era of simple stone processing and sales has passed. Now, it's about mastering scarce resources, focusing on finishing, and increasing the added value and competitiveness of future stone companies.
"The Shuitou stone industry must accelerate transformation and upgrade, moving toward the high-end sector and expanding into the service field—this is an inevitable direction," said Zou Chuansheng, President of the National Industry Association. Similarly, Liu Liang, a new representative of the Shuitou stone industry, believes that many companies need to take the boutique path, follow a high-end strategy, and narrow the gap with Carrara, the international stone capital in Italy. "Carrara leads the global stone industry with modern technology and high-end products, controlling pricing power worldwide," Liu Liang explained. He added that most stone companies in Quanzhou are still traditional, and must pursue high-end development to break free from the cycle of low-end competition.
Enter the Home of Ordinary People
With many companies now focusing on the high-end market, this reflects the rising demand in the domestic consumer market. Liu Liang pointed out that even high-end products can reach ordinary households. A living room decorated with a stunning piece of luxury art stone could become a common sight, showing a massive potential market.
Lu Dawei revealed that entering the high-end decoration market has become a key development direction for jade processing companies. “We’ve set up over 100 technical teams for the entire jade project.†According to the company, they've invested heavily to recruit top talents from across the country, forming the largest team in the current Shuitou industry. Over the past decade, Shuitou stone enterprises have experienced rapid growth, accumulating substantial funds to support the search for rare stone resources globally. Looking back at this development path, it's clear that five or six years ago, moving from stone processing and trade to managing stone mines has become a strategic direction for many large stone companies. Today, stone companies that control global stone mines are leading the way in the high-end stone field.
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