Iron and steel enterprises transform non-steel industry interests

Abstract At a time when the steel industry continued to operate at a low profit margin and even fell into a loss, more and more domestic steel companies began to pin their hopes of making money in the non-steel industry. It was learned from Jinan Iron and Steel Group that the company achieved sales revenue of 38 billion yuan in the past 2011, an increase of 3.70 year-on-year...

At a time when the steel industry continued to operate at a low profit margin and even fell into a loss, more and more domestic steel companies began to pin their hopes of making money in the non-steel industry.

It was learned from Jinan Iron and Steel Group that the company achieved sales revenue of 38 billion yuan in the past 2011, up 3.70% year-on-year. The Group's profit in 2011 also reached 270 million yuan, an increase of 8%.

However, the group's profit in 2011 was not mainly from the company's traditional steel production, because in the first three quarters of last year, the net profit of Jinan Iron and Steel, a listed company with major assets in the main steel industry, attributable to shareholders of listed companies was only 62,397,900 yuan. The steel business in the fourth quarter was generally not as optimistic as the first three quarters.

In fact, the non-steel industry is an important source and support for the profitability of the Jigang Group. A management team of Jinan Iron and Steel Group said that as early as the beginning of 2011, the company determined that the non-steel industry is the main direction of the company's transformation and development, and proposed to change from steel-based to multi-industry, and achieve industrial structure. The development of the main steel industry has shifted to a long-term industrial chain and diversified development. One year later, the company's non-steel industry has achieved a profit of nearly 500 million yuan, exceeding the overall profitability of the group.

It is understood that at present, the Jinan Iron and Steel Group has owned a number of non-steel industry sector companies such as mining, steel structure, furnace materials and real estate. Among them, the real estate company is expected to realize sales income of 560 million yuan and profit of more than 150 million yuan throughout the year; the furnace company is expected to realize a profit of 90 million yuan for the whole year; Gangcheng Mining Company expects to realize a profit of 110 million yuan for the whole year.

In addition to Jigang, domestic steel giants such as Baosteel, Wuhan Iron and Steel, Hebei Iron and Steel, etc. are also accelerating the expansion of non-steel industry, and the proportion of non-steel industry revenue is also gradually rising. These industries include both the supporting industries of the steel industry and the hot industries such as real estate.

Among them, the profit of non-steel industry of WISCO Group in the first half of 2011 reached 1.1 billion yuan, accounting for more than half of the group's total profit of 2 billion yuan. The profits of “auxiliary industry” such as mining, engineering design and construction, logistics and warehousing exceeded the main business of steel for the first time. . Tangshan Iron & Steel Co., Ltd., a subsidiary of Hebei Iron and Steel Group, is also vigorously expanding non-steel industries such as real estate, logistics, engineering and technical services. It is planned that by 2015, the company's non-steel industry's revenue and profits will reach or exceed the steel industry.

In this regard, Tang Yong, chairman and general manager of Tangshan Iron and Steel Co., Ltd. pointed out that as the profit of the main steel industry is gradually diluted, the company accelerates the development of non-steel industry and conducts diversified operations, which is not only a means to reduce the risk of the main business, but also a company. Look for new development support needs.

At this stage, in the environment of high raw material costs and poor downstream demand, in addition to doing everything possible to reduce costs and increase efficiency and improve product quality through technological transformation, the development of non-steel industry seems to be a more effective option. A helpless "self-help".

However, some insiders have suggested that expanding the non-steel industry is equally risky. “Steel enterprises can expand the non-steel industry. When the overall economic environment is good, it can be a icing on the cake. But when the economic situation is not good, it may not be able to send charcoal in the snow. After all, downstream real estate and engineering manufacturing are also facing a slowdown and fierce competition, while upstream mining investment The risk is also very large.” Tang Yinbo, a steel industry analyst at UBS Securities, told reporters yesterday.

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