Facing the "end of the world" furniture, where should furniture people go?

In 2012, the state took steps to consolidate the progress made in real estate market regulation, aiming to guide the furniture industry toward a healthier and more sustainable path. This period marked the quiet arrival of what many considered the "end of the world" for the sector. As challenges mounted, industry leaders were forced to ask critical questions: How to survive the current situation? How to break through the stagnation? And how to seize new opportunities in an increasingly competitive landscape? These were pressing issues that every furniture professional needed to address. At this moment, the furniture industry urgently needs a "Noah’s Ark"—a stable foundation to stand on. But who will build this ark? The answer lies in a revolutionary model known as "business wins first," which is not only subversive but also sets a new standard for the industry. As soon as this model was introduced, it sparked the emergence of leading furniture brands across the United States, offering a fresh perspective on how the industry can evolve. The era of reshuffling in the furniture industry has finally arrived. Industry insiders reveal that China's furniture sector is currently facing significant challenges. However, the root cause isn't external—it stems from within. Unregulated market competition has led to a chaotic environment, with excessive industry expansion, imbalanced demand, and flawed market rules. This disarray has created a situation where many products are available, but few truly meet consumer expectations. According to Yang Yongzheng, a key figure in the U.S. furniture industry, the past decade saw rapid growth in stores, retailers, and manufacturers. However, the implementation of real estate regulations has had a ripple effect on the home furnishings sector. While national policy plays a role, the bigger issue is oversupply. With so many similar products flooding the market, consumers are becoming more discerning. This shift, along with changing macroeconomic conditions and evolving consumer preferences, is pushing the industry toward a more rational and sustainable future. Chongqing’s furniture industry is quietly rising to prominence in Xicheng. In the U.S., well-known furniture direct sales malls have become beacons of innovation. These large-scale centers feature five floors above ground and two below, covering over 100,000 square meters. They serve as hubs for flagship displays, factory direct sales, logistics, e-commerce, financial services, and business operations—making them the largest direct sales base for premium furniture in the western region. These malls adopt a factory-direct sales model, eliminating intermediaries and offering products up to 30% cheaper than traditional retail outlets. They also implement the "online customer gathering, offline shopping" (O2O) model, allowing customers to engage online and experience products in-store. Additionally, they provide financial guarantee services to lower investment barriers and introduce the "business first win" model, creating a safe haven during the industry's challenging times. Each of these U.S. furniture direct sales malls has pioneered four major innovation models, ensuring that both businesses and consumers benefit. According to Liu Yang, a marketing executive at Meimei, the company is preparing to launch its own mall, ready to join the ranks of industry leaders. These safe havens not only demonstrate strong capabilities but also possess unique advantages that are hard to replicate, setting a new benchmark for the future of the furniture industry.

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