E-commerce has become a major player in the retail world, and when it comes to furniture, many people immediately think of Taobao. Compared to traditional retail methods, furniture e-commerce is set to bring about revolutionary changes in the industry. Many companies have recognized this potential and are optimistic about the future of online sales, even though furniture is a bulky product that poses unique challenges.
However, despite numerous furniture brands entering the online space, many still struggle to build a strong brand identity. Instead, they often end up in a price war, which is a harsh reality for many small and medium-sized furniture e-commerce businesses. Liu Xiaohong emphasizes that e-commerce isn’t just about expanding channels—it’s about rethinking the entire business model. With more consumers embracing online shopping, the transformation brought by e-commerce is profound, affecting everything from operations to sales strategies.
To stand out, brands need to focus on building their own identity. As e-commerce models evolve—from C2C and B2C to the current O2O approach—furniture e-commerce is gradually overcoming its limitations. The O2O model, which combines online and offline experiences, has gained popularity in recent years. It allows customers to try products in physical stores while purchasing them online, offering a more seamless shopping experience.
Merlot is one of the early adopters of the O2O model. Today, it operates nearly 300 experience centers nationwide. Combining these with online platforms, the company saw annual sales of around 2 billion yuan in 2013, just three years after launching its online strategy. For furniture, where materials and textures matter, consumers are unlikely to make large purchases based solely on images and descriptions. That's where O2O shines, bridging the gap between the virtual and physical worlds.
In addition to physical experience centers, e-commerce also helps establish product credibility. It addresses issues like unclear origins, counterfeit materials, and brand imitation, which are common in the furniture market. A furniture traceability system has emerged as a solution, providing transparency from production to sale. This system includes product information, quality certifications, and easy access to data, helping protect consumer interests and enhancing trust in both online marketplaces and furniture brands.
Although furniture e-commerce is still in its early stages, it has already brought significant convenience, variety, and discounts to consumers. Despite challenges such as logistics, customer service, and brand recognition, the trend shows no sign of slowing down. With customer-centric approaches becoming the norm, satisfied users are driving the market forward. The future of furniture e-commerce looks promising, and the O2O model is likely to play a key role in shaping it.
Editor: Furniture Net
Eyelet Dies
Zonglan Hand Tools for eyelets consist of piercing and attaching hand toolsets.
This manual set is designed to be used with a hide face mallet. It is good for piercing material and attaching curtain eyelets afterward. Not all hand tools are the same and it is not easy to find such a highly qualified hand tool for attaching curtain eyelets in today`s world.
Though these tools are designed for low-volume eyelet application projects, Zonglan Hand Tools are professionally designed and produced with advanced technology for decades of problem-free use. Zonglan Hand Tools are made of Stainless Steel to increase their resistance to oxidation. Their surface is specially treated for metal hardening for stronger durability against harsh hammer usage.
Zonglan Hand Tools are designed in such a manner affording the use of minimum force with maximum comfort. In addition, thanks to its precision, the eyelet application quality of Zonglan Hand Tools is far better than the application quality of its ordinary competitors.
Our hand tools sets are available for 6mm,10mm and 12mm Easy Apply Zonglan eyelets and are suitable to attach them onto various substrates, including tarpaulin, drapery and home textile.
Eyelet Dies,Grommet Machine Dies,Eyelet Flaring Die,Eyelet Press Dies
NINGBO ZONGLAN MECHANICAL AND ELECTRICAL EQUIPMENT MANUFACTURE CO., LTD , https://www.zonglaneyelet.com