“Entity + e-commerce†is the king of the furniture industry
The home building materials industry joined the "Internet +" war with the pace of the times. However, the competition between e-commerce is in the ascendant, and the battles between physical stores and online stores have reignited. The anti-show hall phenomenon has emerged, so that the merchants who have stayed in the physical store and focused on the store once again ushered in the spring of development, and also caused a new round of thinking in the home building materials industry.
E-commerce is coming to join the home building materials industry
E-commerce usually refers to the wide range of commercial trade activities around the world. In the open Internet environment, based on the browser/server application method, buyers and sellers do not face all kinds of business activities, realizing consumers' online shopping and merchants. A new type of business operation model between online transactions and online electronic payments, as well as various business activities, trading activities, financial activities and related integrated service activities.
As we all know, e-commerce has become the most popular business operation mode. Contemporary consumers have also experienced a shift from physical store shopping to keen online shopping. Judging from the current number of online shopping, the huge consumption potential seems to confirm the inevitability of the rise of e-commerce.
Traditional industries rely on e-commerce to have a subversive development, including the home building materials industry. In the past, the home building materials industry generally needed to display products through hypermarkets, specialty stores, shopping malls, etc., and introduced products to consumers to complete the transaction. The addition of e-commerce ranks has enabled many merchants in the home building materials industry to see new business opportunities, sell home building materials products in the form of e-commerce, avoid expensive store rents, and attract large quantities at low prices. consumer. As a result, a large home online store came into being.
The road to e-commerce in the home building materials industry is blocked by the strange
It is true that the home building materials industry has joined the e-commerce business with the torrent of the times to meet the expectations of consumers, and has also won the support of many consumers. However, the drawbacks brought by online shopping are gradually emerging. The most obvious problems are product quality issues and after-sales service issues. Because home building materials are large and durable consumer goods, especially for home products that need to be customized according to size, online shopping often cannot see the real thing, and there will be problems such as damage during shipment, wrong version of the goods, and lack of after-sales service.
The home building materials industry is a relatively special industry. The characteristics of large-scale products in the home furnishing industry, non-standardization of products, non-standardization of services, localization of services, etc., make it simple to develop e-commerce and simple logistics and distribution. Household goods are different from fast-moving products, and large, fragile, and difficult-to-install products are not suitable for online shopping. For example, products made of ceramics and glass are high in freight, easy to be damaged in the process of logistics and distribution, and difficult to install. Such products are difficult to meet the needs of consumers. Although the cost of online shopping is low, the quality of the product is difficult to guarantee and the installation service is not available. Today's consumers are becoming more and more critical, and they are required to satisfy consumers with better products and services.
Welcome more brand furniture to join .
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