World "King of hardware and building materials" Hualu China

In 2009, the export value of China's hardware and building materials reached 29.85 billion U.S. dollars, accounting for 20% of the total 103.4 billion U.S. dollars in the export volume of the petrochemical industry, an increase of 40% year-on-year, and 4 percentage points higher than the national export growth over the same period.

Yu Dahai, director of the integrated business department of the China Minmetals Chemicals Import and Export Chamber of Commerce, said at the 98th Canton Fair that recent export conditions indicate that hardware and building materials products have become new growth points for the Minmetals chemical industry.

According to Yu Dahai, in recent years, with the development of China’s national economy, the export structure of Minmetals’ chemical products has been further optimized. The export value of hardware and building materials products has increased year by year. China has become the largest exporter of hardware and building materials products.

In particular, with the gradual implementation of the brand strategy of the Ministry of Commerce at the Canton Fair, the setting of brands and famous new special booths in the hardware and building materials exhibition area has greatly promoted the export of hardware and building materials products.

In December of this year, due to the significant increase in the prices of raw materials in the international market, the export growth rate of hardware and building materials dropped slightly. The export volume was US$18.26 billion, accounting for 27.3% of the total US$66.79 billion in export value of Minmetals' chemical industry, up 34% year-on-year. . It can be seen that hardware and building materials products have become new growth points for the export of Minmetals chemical products.

The reasons for the rapid growth of hardware and building materials in recent years are mainly analyzed in the following four reasons:

First, the rapid development of the industry makes the products meet the needs of the international market. In recent years, with the development of China's hardware and building materials industry, the quality, grade and style of related products have basically adapted to the requirements of the international market and can effectively meet the needs of international customers.

Second, the industry is suitable for China's situation and has a competitive advantage. The hardware and building materials industry is basically a labor-intensive industry and is suitable for China's development. Therefore, the quality, performance, and price of corresponding products in China have a stronger competitive advantage than other countries.

Third, product updates soon gained favor from the market. There are many private enterprises in China's hardware and building materials industry. The nature of this enterprise determines that companies can keep pace with foreign technological changes, and product models and grades are updated quickly, making foreign markets very favored Chinese products.

Fourth, the promotion of various types of trade activities. The various trade activities based on Canton Fair have promoted the exchange of market information and created better conditions for continuously improving product quality.