How domestic hardware companies catch the "last train" of the Guangzhou Asian Games
2018-05-15 03:00:55
At present, the hottest topic in China is the Guangzhou Asian Games. This is the largest sports event in China after the 2008 Beijing Olympic Games. It seems that our hardware and electromechanical industry does not touch the edge at all. We can only watch with envy such as the Wanglaoji Fast Consumer Goods brand. Use this big event to do sports marketing and spread it to every corner. Our hardware company has not considered how we can use such a big platform to market like Wang Laoji any day without much new marketing tools. In fact, there are many opportunities. We are very close to the Guangzhou Asian Games, and companies can also become free "quasi-sponsors" and "quasi-partners" of the Asian Games.
We can slowly deduce and see if our hardware and electromechanical companies can participate in the Asian Games. During the construction of the venues for the Asian Games, the author found that the contractor's contractor used a lot of brands of power tools, hand tools, hydraulic tools, etc. This shows that our terminals use customers to participate in the "Asian Games." This is the opportunity, that is, the "key point" in marketing. That is, if our corporate products are involved in the construction of the stadium, they can immediately contact the construction company and give proof.
Then how do we use this event to do marketing planning for our company? This is the core of the problem. We all know that such sports events have full intellectual property protection, and illegal use is to be investigated for legal responsibility. But we can achieve "leverage" through clever arrangements.
1. Find evidence of the company’s products participating in the venue construction. Actively contact with the dealer to find out the situation of the end customer and determine whether the end customer has participated in the construction of the venue.
2, on-site evidence. It is possible to allow end-users to use the scenes of corporate product construction. If it is possible for the company to shoot a video on its own, or invite reporters to interview construction personnel, etc., the performance of the product can be reflected from the perspective of how a certain tool solves construction technical problems. Of course, this requirement is now difficult to achieve because the stadium has already been built and used. If possible, only other construction sites can be selected to serve as venues for the stadium.
3, creative advertising. First of all, determine the propaganda slogans, this is the key to whether or not "leveraging" the Asian Games, and it is also the key to "disclaimer." We can use it as follows: Some brand, Guangzhou Asian Games venue construction and use of products. Such a statement is a fact and it will not be infringed.
4. Such advertisements must be used in corporate samples, brand manuals, promotional materials, pop materials, and media and public relations activities.
Enterprises can also be refined in marketing. The author will no longer enumerate the use methods and strategies. Through this incident, we suddenly discovered that there are many incidents that can be used in marketing—sports, economics, and social events. If you think about how to combine with businesses and create new selling points, you can expand the visibility of the company.
Marketing needs integrated thinking, which is also the essence of integrated marketing. Business needs a good reflection!
We can slowly deduce and see if our hardware and electromechanical companies can participate in the Asian Games. During the construction of the venues for the Asian Games, the author found that the contractor's contractor used a lot of brands of power tools, hand tools, hydraulic tools, etc. This shows that our terminals use customers to participate in the "Asian Games." This is the opportunity, that is, the "key point" in marketing. That is, if our corporate products are involved in the construction of the stadium, they can immediately contact the construction company and give proof.
Then how do we use this event to do marketing planning for our company? This is the core of the problem. We all know that such sports events have full intellectual property protection, and illegal use is to be investigated for legal responsibility. But we can achieve "leverage" through clever arrangements.
1. Find evidence of the company’s products participating in the venue construction. Actively contact with the dealer to find out the situation of the end customer and determine whether the end customer has participated in the construction of the venue.
2, on-site evidence. It is possible to allow end-users to use the scenes of corporate product construction. If it is possible for the company to shoot a video on its own, or invite reporters to interview construction personnel, etc., the performance of the product can be reflected from the perspective of how a certain tool solves construction technical problems. Of course, this requirement is now difficult to achieve because the stadium has already been built and used. If possible, only other construction sites can be selected to serve as venues for the stadium.
3, creative advertising. First of all, determine the propaganda slogans, this is the key to whether or not "leveraging" the Asian Games, and it is also the key to "disclaimer." We can use it as follows: Some brand, Guangzhou Asian Games venue construction and use of products. Such a statement is a fact and it will not be infringed.
4. Such advertisements must be used in corporate samples, brand manuals, promotional materials, pop materials, and media and public relations activities.
Enterprises can also be refined in marketing. The author will no longer enumerate the use methods and strategies. Through this incident, we suddenly discovered that there are many incidents that can be used in marketing—sports, economics, and social events. If you think about how to combine with businesses and create new selling points, you can expand the visibility of the company.
Marketing needs integrated thinking, which is also the essence of integrated marketing. Business needs a good reflection!