Liu Yongfeng: "China, Foshan" under Foshan Ceramics
The first time I heard the phrase "China, Foshan made" or an activity that participated in the "Guangdong Province Building Materials Decoration Association" recently, I heard that Li De’s predecessors said that I could not examine the origin of this sentence, but it is certain that This sentence highly affirms the current leading position of Foshan ceramic industry in the entire building ceramics.
Foshan, as China's "four ancient towns", has a long history and culture, and building ceramics as a pillar industry is only a modern matter. In the 1990s, the foundation was laid, and the explosive development in the 21st century made the brilliant period of Foshan ceramics.
Broadly speaking, "China, Foshan" refers to Foshan's current pillar industries, such as small household appliances, aluminum profiles, furniture, ceramics, etc. After all, I am involved in the ceramic industry, so today I will focus on Foshan ceramics. This industry.
In the previous article, I gave a general account of my personal understanding of Foshan ceramics. As an outsider, an airborne soldier who has never taken root in the industry (some people say so), I am proud of this industry. Maybe you have never been to the factory, but you have to know that every piece of brick needs to be fired by no less than 30 processes. Among them, R&D personnel, design teams, and production workers pay more than ordinary people's efforts. Although the ceramic industry is an extensive industry and a high energy-consuming industry, it does not mean that the products are very rough. Behind every piece of glazed ceramic used in every home, we have worked hard for our ceramic industry workers.
Unfortunately, in the big industry, the ceramic industry lacks sound. Even though Foshan Ceramics has so many well-known brands, it has little place in the national building materials industry. The last time I participated in the sharing session of Bao Gong (Boss Jun, Chairman of the European Shennuo), I was touched by the words - "The only one that can represent China in the world is ceramics." Friends who have read books for several years should know that China=Ceramic. Although we know that this China mainly refers to the art ceramics of Jingdezhen, the foreigner is more directly referring to cloisonne. But we, but I hope that building ceramics can also flourish, and it’s just a little bit better. This may be the industry complex.
The topic has been far away. Since the Chairman of the self-study proposed the idea of ​​“One Belt, One Roadâ€, the response has been enthusiastic throughout the country. Foshan, the core of architectural ceramics, put forward the concept of “China, Foshanâ€, which is also very timely. However, our main work in the latter stage should not be the design and development of products, but more should be to find a marketing model that is more suitable for the development of the ceramic industry. I personally agree with the concept of "Internet +". We cannot deny the powerful influence of the Internet. In the data age, everything will be open. Resting on your own will only make your path narrower and narrower.
But our peers, still sleeping in yesterday!
In actual today's article, we don't need to go to the line to sing hymns. When reading this article, we can make everyone feel a sense of crisis, and even find a way to make a slight difference. This is the original intention.
In the first three years, our business was good, everyone chatted, played cards, and relaxed travel. In the past few years, the business was not good, and I felt that I was sentenced to death. As everyone knows, this ending has been doomed three years ago. It is not too late to make up for it. The pattern is changing and the rivals of competition have already changed.
If we still naively believe that our opponents are industry peers, then you really should die. Numerous facts have long proved that outsiders are the biggest enemy in the industry: WeChat defeated mobile, Apple defeated Nokia, and Shangpin home is completely possible to eliminate Europeans... Outsiders, the most powerful is definitely not a product, it is a model.
We are used to thinking about problems with industry thinking, and verifying some data to perform things. We have forgotten that this is an Internet age. When eating is not used to solve the problem of food and clothing; when the mobile phone is not used to make calls; when WeChat is not simply used for chatting, do you still think that the ceramic industry is simply used as a simple brick? ?
Everything will tend to be customized. When the inkjet technology appeared, how many traditional technology brands called the wolf, but today, almost all factories have inkjet lines. By the same token, in the era of the Internet, the original marketing model does not change, and the result you face can only be eliminated.
When you can't change one thing, the only thing you can do is accept it (because you won't be willing to leave).
In summary, we need to pay attention to the role of the Internet from the roots, using advanced software and models to subvert the industry. This will maintain the advantages of Foshan Ceramics. "China, Foshan made" can really carry forward.
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