Hardware and electromechanical companies how to do market positioning?

At present, the competition in many industries of hardware and electronic machinery is fierce, and many companies have begun to try to move from price competition to brand competition and get rid of the obstacles that “micro-profits” have brought to the development of the company. However, many current hardware and electromechanical companies still have problems such as unclear positioning, lack of individuality, and tendency to follow suit. The development of enterprises is full of ups and downs.

At present, many hardware and electromechanical industries popularize various concepts, especially the home construction hardware and other industries that are closely linked with ordinary people's daily lives. Many companies are accustomed to frenzied popular concepts, smart winds to sell smart products, green winds to sell environmentally-friendly products. The ambiguity of the market positioning of enterprises not only allows enterprises to lose their direction of development, but also easily leads to homogenous competition.

How to position the market is a crucial issue for many current hardware and electromechanical companies. Whether an enterprise can make an accurate position is related to whether the enterprise can get out of the white-hot homogenization competition and the future direction of the enterprise development.

Market positioning refers to the position of the company’s existing products in the market, and the degree to which the customer attaches importance to certain characteristics or attributes of the products, and creates a distinctive image for the company’s products. , and vividly convey this image to customers, so that the product in the market to determine the appropriate location.

Through market positioning, enterprises have differentiated themselves from other competitive enterprises, and have made consumers feel this difference, and thus occupy a certain position in the minds of consumers.

The hardware and electromechanical companies to do a good job of market positioning, you need to start from the following aspects.

First, product positioning.

Enterprises need to be positioned according to the actual characteristics of the product, such as characteristics, performance, and style. Objectively also requires companies to promote based on the characteristics of the product itself, rather than exaggerating the concept of hype, or even overstated propaganda.

Second, corporate positioning.

Corporate positioning means that companies need to shape their own image and create brand image and popularity.

Third, competition positioning.

In the process of market positioning, enterprises must conduct research and analysis of competitors to determine their position relative to competitors in the market so that they can know each other.

Fourth, consumer positioning.

A product cannot be welcomed by all consumers regardless of quality and function. In the current situation of increasingly diversified market demands, it is impossible for companies to appeal to all consumers. Enterprises must identify target customers and market their products accurately, and grasp this part of consumers firmly in order to enhance efficiency more effectively.

In determining the content of market positioning, electromechanical online Xiaobian believes that hardware and electromechanical companies need higher innovation ability to do market positioning. Enterprises must be able to tap potential consumer markets and fill market vacancies. Under such conditions, even in competition with large enterprises with strong capabilities, enterprises can still occupy a certain market share through differentiated competition. Differentiated competition can be achieved through product differences, service differences, and image differences.

In addition, market positioning does not happen overnight. Market positioning requires comprehensive inspections of companies, careful analysis, combined with their own status and direction of development. At the same time, the market positioning of companies is not static, and competitors in the market are adjusting the market at any time. Enterprises need to adjust or reposition their market positioning at regular intervals according to changes in market competition.