Zhang Junming: Prevent foreign brands from using the Da Vinci incident to crack down on the Chinese furniture industry

Zhang Junming: Prevent foreign brands from using the Da Vinci incident to attack the Chinese furniture industry on July 10, 2011. The CCTV "Weekly Quality Report" broke the news that the domestic furniture high-end brand - Da Vinci is suspected of fraud, hanging the "foreign brand" The title is sold in the domestic “workshop goods”. After processing and production, it is shipped to Italy and then shipped back to China, and then sold to consumers at an expensive price. In addition, some furniture are tested as unqualified products. After the broadcast of this program, it triggered repercussions from all walks of life. In this regard, the first time to contact Da Vinci Shanghai company marketing department head Meivin and Beijing company marketing department head Wang Lei. The two made the same statement on this, saying that "CCTV reported that there was a mistake", and in the statement, solemnly announced that the Italian brand furniture sold by Da Vinci in China is produced in Italy and imported into China. At this point, the event makes consumers more confusing! When the incident debated still: When Da Vinci was "foreign brand" or "domestic goods", Zhang Junming, general manager of Guangzhou Kang Nai Deng Household Products Co., Ltd. put forward different views on the incident. Zhang Junming associates with the "poisoned milk powder" incident and is worried about whether this "Da Vinci incident" is a planning and speculation of foreign furniture brands entering the domestic market. Mr. Zhang pointed out: "At present, the Chinese furniture industry is very mature. International brands want to enter only two ways to go. One is to control the store, and the Chinese furniture industry is fatally hit from the sales terminal. The second is to start from the brand quality and smash China. In the furniture industry, these two methods are all our Chinese furniture industry must join hands to resist.” ★★★★★Click to read related news: Da Vinci's high-priced furniture is accused of making fake foreign brands. CCTV "Weekly Quality Report": Furniture imported from Da Vinci responds to "Weekly Quality Report": CCTV reports are incorrect. The following is an interview with Zhang Junming, general manager of Guangzhou Kang Nai Deng Household Products Co., Ltd.: []: Zhang Zong Hello, what do you think about the media exposure of "Da Vinci furniture suspected of fraud"? [Zhang Junming]: First, this incident has a very big impact on the reputation of the Chinese furniture industry. This is a bad event. Millions of furniture of famous brands turned out to be fake furniture, and consumers will lose the entire industry. Confidence, millions of furniture are fake, and tens of thousands of pieces of furniture and thousands of pieces of furniture will be more fake. If this incident is not handled well, the impact on the industry will be very bad. Second, we must recognize a problem. At present, Chinese furniture is already competitive enough. Imported furniture cannot compete. It is very difficult to import furniture in the Chinese market. At present, China's furniture exports are already the world's number one. Chinese furniture is also competitive in the world market. If we used to say that our export volume is large because we are cheap, then our export prices have been turned on the previous basis. After two times, why the export volume can still be the first, only to prove the fact that the world market recognizes Chinese furniture. Third, we have to think about a question. Why do so many well-known foreign brands come to China to set up factories, including the well-known international brands NATUZZI and m&d sofas in the furniture industry. Why do they choose to set up production bases in China, and other industries, such as In the clothing industry, the production area of ​​Prada Prada is actually Dongguan. On the other hand, this is an affirmation of Chinese products, and the quality of our products is no problem. Fourth, in recent years, many foreign high-end furniture brands have entered the Chinese market one after another, but their entry effect is not satisfactory. In fact, according to the current level of development of China's furniture industry, foreign brands want to enter the Chinese market, there are only two ways to go, one is to control the Chinese furniture enterprises through the capital control store, the other is malignant, right Chinese furniture companies have been smashed. Therefore, the "Da Vinci Incident" does not rule out a plan for foreign brands to enter the Chinese market. Through Da Vinci furniture to crack down the entire Chinese furniture industry, find a breakthrough for foreign brands to enter. Like the "Sanlu incident", it eventually hit the entire Chinese milk powder industry, benefiting from the foreign milk powder brand. For this "Da Vinci Incident", I believe that both the media in the furniture industry and the furniture companies must come out to make a correct guide, and not the result of the last bad industry and the benefit of foreign brands. []: If there is no problem with the quality of Chinese furniture products, then we have to admit that a Chinese furniture company is not as good as an international brand in promoting its brand. Another problem is that the current furniture consumers have a demand for international brands. Because of the problem of international brand fraud, Zhang can give some advice to such consumers. How to identify the true and false of international brands? [Zhang Junming]: I am not going to give any advice. I still insist on my opinion that the quality of Chinese furniture is not bad. I hope that consumers will not blindly pursue international brands. After the compilation: According to industry insiders, in the "Da Vinci Incident", the phenomenon of fraudulent "foreign brand" is not a case in the Chinese furniture industry, and consumers suffering from it are not a minority. However, when we point the criticism to the "falsification" and quality problems of the furniture industry, we must also fully consider the issue raised by Zhang Junming, general manager of Kang Nai Deng Household Products Co., Ltd. "Foreign brands use the Da Vinci incident to fight Chinese furniture. The industry also has its potential.

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