The rise of infrared fiber high-speed ball product market
2018-05-25 00:00:01
In 2009, for the security industry, it was a year of challenges and opportunities. However, due to the popularization of security products, surveillance products are increasingly applied to key industries in the country, such as transportation, coastal defense, forest fire prevention, etc., and their industrial applications are gradually increasing. In this situation, the traditional market structure will change. This article will use high-speed ball products as an example to illustrate this change.
The development of the high-speed ball market High-speed ball products are an important front-end monitoring product that began to rise at the beginning of this century, and have the characteristics of large-scale monitoring and high-speed tracking. In recent years, the development of high-speed ball products can be described as ups and downs: In 2006, high-speed ball has become the protagonist of front-end monitoring products; in 2007, with the promotion of safe cities, high-speed ball has penetrated into every corner of the city; at the same time, High-speed ball manufacturers have sprung up, and over 1,000 high-speed ball manufacturers have been established in the country. At the end of 2008, the construction of safe cities came to an end, the economic crisis has come, some manufacturers have closed down, and the high-speed ball market has shrunk. With the development of various new technologies in 2009, the application of new functions in various special venues has made the market of high-speed balls all the rage.
In order to withstand this pressure, high-speed ball manufacturers began to use various means to compete for the market, such as lower product prices, the introduction of economic products, the development of new technologies, combined with the industry for market expansion, etc., can be described as "Eight Immortals across the sea, all show supernatural powers." In this process, the technical content of high-speed ball products has been significantly improved, and new ideas have also been created in the design ideas. The high-speed ball market has gradually entered a new pattern and a three-point world has emerged.
High-speed ball product structure details Economic products Economic products have become dominant There are three main diagnostics - due to the maturity of technology, the impact of the economic crisis and the impact of listed companies. With the maturity of technology, the threshold for high-speed ball production has been reduced, high-speed ball manufacturers have started to increase, and competition has led to lower prices; the economic crisis has caused the market of high-speed ball to shrink, but the market supply has been increasing. In this situation of oversupply, the user’s More selective, low-priced products have become an effective means for high-speed ball manufacturers to fight for the market; starting in 2007, some of the larger security companies listed on foreign markets, stocks become an important means of their corporate profits, the pursuit of performance so that they do not hesitate to lower prices product price. Under the combined effect of the above factors, economic products have emerged.
Judging from the price trend of high-speed ball products, it has been declining. In early 2000, the high-speed ball market was almost monopolized by foreign products, and a high-speed ball was priced at tens of thousands of yuan. In the following years, domestic high-speed ball manufacturers began to join this rank, their price is mostly within 10,000 yuan, the price advantage is relatively obvious. With the maturity of the technology, some Shenzhen manufacturers have developed low-end high-speed balls. The price of non-cameras has dropped to less than 1,000 yuan. This is the prototype of economical high-speed ball.
At the same time, the overall reduction in camera prices has made economical high-speed balls possible. As we all know, the camera market is broadly divided into three categories: Japanese products are the first brands, they are characterized by good saturation, stable performance, such as SONY, HITACHI, SANYO, etc.; followed by Korean and Chinese Taiwan products. , Their colors are more colorful, cost-effective, such as Samsung, LG, CNB, etc.; the final is the domestic camera, the lowest price. With the popularization of high-speed ball products, the prices of camera products have been adjusted to different degrees. At the same time, more products with higher cost performance have been introduced. The prices of domestic camera cameras have further decreased, and even variable-variable cameras have reached within 400 yuan. The price of camera ball heads is further reduced.
Some professional ball machine manufacturers, aware of this development trend, have introduced economical high-speed ball products on the basis of simplified functions and structures. On the one hand, they can save costs, and on the other hand, they also meet the needs of the low-end market. demand. With a competitive price, the brand can easily gain a certain market share. Such as the world's economic high-speed ball products, manual speed up to 0.1-500 degrees / s, 220 presets, while features such as automatic inspections, the price can also be accepted for the low-end market.
Practical Products In fact, for most professional high-speed ball manufacturers, sales of practical products are the most stable. Similar to Apple's mobile phone, its own brand and stable products are often more liked by users. For high-end users, practical products are still their most favorite choice. Security industry projects are mostly government-type projects. Such projects are often not particularly sensitive to prices, and they will pay more attention to product quality and brands. In this case, a practical product with higher quality is the first choice for such projects.
On the other hand, practical products are the first to enter the user's life, so users are most familiar with them. Traditionally speaking, users prefer to continue their previous products, are acceptable in price, and are relatively familiar with installation, commissioning, and maintenance.
From the above two aspects, practical products still have a large market, and their sales volume can not be ignored.
Innovative products With the increasing understanding of high-speed ball products by users, they have put forward other requirements for products. Therefore, customized products are born. On the other hand, the development of new technologies has also given attention to the market of high-speed ball products. Vitality, which also brought a series of innovative products.
The increasing popularity of network high-speed domes is the development direction of the entire society, and so is the security industry. As far as security solutions are concerned, digital solutions are increasingly accepted by everyone. This requires digitization from the front-end to the back-end. For the front end, the traditional way is to use analog high-speed ball plus network equipment, and the emergence of network high-speed ball gradually replaced this combination. However, in terms of front-end monitoring, the network high-speed dome has its drawbacks, such as poor resolution and unreal-time images. From this perspective, analog high-speed domes and network high-speed domes will coexist for a while.
The rise of intelligent high-speed ball In 2006, Panasonic launched the automatic tracking high-speed ball machine, setting off a trend of intelligent high-speed ball. Immediately afterwards, many foreign and domestic manufacturers also introduced automatic tracking high-speed balls. However, because of the differences in technology, the tracking results are also uneven. There are mainly the following aspects in measuring the merits of tracking technology: lock tracking, intelligent amplification and fast tracking. Among them, the technical requirement for locking tracking is greater. It requires the front end to be able to identify the targets that need to be tracked in order to ensure that it will not be lost in a more complex environment. Intelligent amplification refers to the automatic zooming as the target's movement and distance are approached, so that the target object always maintains a certain size on the cage-surface. In addition, a concept called smart analysis technology is now popular, mainly based on the network platform. By setting the perimeter or specifying the direction on the video, you can achieve the purpose of cross-border alarm or retrograde alarm. There are also very few manufacturers that have implanted this technology in high-speed balls.
The birth of infrared high-speed ball For areas where the nighttime lighting environment is relatively poor, the traditional low-speed high-speed ball machine is incompetent, so the infrared high-speed ball was born. Last year, infrared high-speed ball manufacturers were mainly concentrated in Shenzhen and Tianjin. Since the beginning of this year, many large-scale ball machine manufacturers have independently developed infrared dome products. However, infrared dome products still have its drawbacks, such as infrared radiation distance, flashlight effect, infrared lamp life and heat dissipation, so it is bound to be a transitional product, and the future infrared ball market will gradually be replaced by infrared cloud platform. .
Fiber-optic high-speed ball production front-end camera equipment If you need long-distance real-time viewing, what should you do? The traditional way is to use the ball machine with the optical transceiver. If you want something easier, you can use light balls. As the name implies, the ball of light is a combination of optical and high-speed ball products, which leads to a set of power cables and a set of optical fibers. There are two ways to implement the photosphere in the structure: external or integrated. Externally, one of the all-in-one transmit optical transceivers will be removed from the housing and reduced to the dome. The dome camera and the optical transceiver use two chips. Integrated, will adopt the integration method of the light module soon, the ball machine and the mere end machine adopt the monolithic structure, the integrated degree is higher. Such as the world of fiber optic high-speed ball, it uses a single-core approach, seamless integration, easy to use.
The introduction of miniaturized 4-inch mini-balls is a development trend for high-speed ball products. 4 inch small fastball can be used for indoor, corridor and other places monitoring, beautiful appearance, compact and concealed. However, the small size also imposes certain restrictions on its structure. For example, if the motor is selected, it can only be selected in a specific size. This leads to a decrease in the overall performance of the larger ball. In addition, in the choice of the camera, the small fastball can only choose 10 times the small movement, not suitable for long-distance or large zoom object viewing.
If the innovative design of the structure does not have a major breakthrough in product characteristics, then can we try to work on the structure of the product? The answer is certainly yes. The unique design allows users to remember you at the first time, making the first publicity for the product virtually. For instance, the flying saucer-shaped high-speed ball designed by Chenda Company has a unique appearance and material selection, which is impressive. The structural optimization can bring convenience to the user and no doubt adds value to the product. Such as the world's Weiye company's magnetic adsorption high-speed ball products, using a simple magnet adsorption structure, installation and removal more convenient.
Choosing the Right Product If 2009 is a breakthrough in the number of high-speed ball markets, then 2010 will be a breakthrough year for high-speed balls. As mentioned earlier, there will be various types of new products in the high-speed ball market in 2010. How to purchase for the users? The author believes that it should mainly be carried out in three aspects:
Considering the different usage environment from the product, the demand for the product is not the same. Choosing the right product is essential for the use and maintenance of the product. The network ball is suitable for digital surveillance systems, where synchronous video recording is required and where the definition requirements are not high. The automatic tracking high-speed ball is suitable for areas where there is no one or less people, or a key place, and can be monitored in a targeted manner; infrared ball The current situation is that the infrared speed changing ball or the uniform speed ball is relatively popular, and the high speed ball is not very satisfactory in both the night vision effect and the failure rate because of its fast rotation speed. If there is no special requirement, the practical product or economy product Often become the first choice.
From the price point of view, what kind of input determines the price of the products used, according to the three products mentioned above, the price of innovative products is higher, and the price of economic products is lower. Coupled with the diversity of cameras, the choice of users will be even greater. However, the fact is not entirely the same. With more choices, users may become confused. What is the right product to choose? How to make this decision, the proposal can consider the brand factor.
Considering the brand from the brand, to some extent, represents the quality and service. A good brand has good quality, which is undoubtedly true. At the same time, its services in the sales and after-sales sectors are also worth noting. When choosing a product, users need to select the right brand with the right grade according to their own needs, so as to achieve a win-win situation.
Therefore, under the premise of choosing the right product, it is most desirable to choose a product with a high cost performance and a good brand.
In summary, the changes in the market situation have led to changes in the product mix. In the new market situation, to keep the market and keep its feet, it is necessary for manufacturers to make changes in time according to market conditions and keep up with market demand.
The development of the high-speed ball market High-speed ball products are an important front-end monitoring product that began to rise at the beginning of this century, and have the characteristics of large-scale monitoring and high-speed tracking. In recent years, the development of high-speed ball products can be described as ups and downs: In 2006, high-speed ball has become the protagonist of front-end monitoring products; in 2007, with the promotion of safe cities, high-speed ball has penetrated into every corner of the city; at the same time, High-speed ball manufacturers have sprung up, and over 1,000 high-speed ball manufacturers have been established in the country. At the end of 2008, the construction of safe cities came to an end, the economic crisis has come, some manufacturers have closed down, and the high-speed ball market has shrunk. With the development of various new technologies in 2009, the application of new functions in various special venues has made the market of high-speed balls all the rage.
In order to withstand this pressure, high-speed ball manufacturers began to use various means to compete for the market, such as lower product prices, the introduction of economic products, the development of new technologies, combined with the industry for market expansion, etc., can be described as "Eight Immortals across the sea, all show supernatural powers." In this process, the technical content of high-speed ball products has been significantly improved, and new ideas have also been created in the design ideas. The high-speed ball market has gradually entered a new pattern and a three-point world has emerged.
High-speed ball product structure details Economic products Economic products have become dominant There are three main diagnostics - due to the maturity of technology, the impact of the economic crisis and the impact of listed companies. With the maturity of technology, the threshold for high-speed ball production has been reduced, high-speed ball manufacturers have started to increase, and competition has led to lower prices; the economic crisis has caused the market of high-speed ball to shrink, but the market supply has been increasing. In this situation of oversupply, the user’s More selective, low-priced products have become an effective means for high-speed ball manufacturers to fight for the market; starting in 2007, some of the larger security companies listed on foreign markets, stocks become an important means of their corporate profits, the pursuit of performance so that they do not hesitate to lower prices product price. Under the combined effect of the above factors, economic products have emerged.
Judging from the price trend of high-speed ball products, it has been declining. In early 2000, the high-speed ball market was almost monopolized by foreign products, and a high-speed ball was priced at tens of thousands of yuan. In the following years, domestic high-speed ball manufacturers began to join this rank, their price is mostly within 10,000 yuan, the price advantage is relatively obvious. With the maturity of the technology, some Shenzhen manufacturers have developed low-end high-speed balls. The price of non-cameras has dropped to less than 1,000 yuan. This is the prototype of economical high-speed ball.
At the same time, the overall reduction in camera prices has made economical high-speed balls possible. As we all know, the camera market is broadly divided into three categories: Japanese products are the first brands, they are characterized by good saturation, stable performance, such as SONY, HITACHI, SANYO, etc.; followed by Korean and Chinese Taiwan products. , Their colors are more colorful, cost-effective, such as Samsung, LG, CNB, etc.; the final is the domestic camera, the lowest price. With the popularization of high-speed ball products, the prices of camera products have been adjusted to different degrees. At the same time, more products with higher cost performance have been introduced. The prices of domestic camera cameras have further decreased, and even variable-variable cameras have reached within 400 yuan. The price of camera ball heads is further reduced.
Some professional ball machine manufacturers, aware of this development trend, have introduced economical high-speed ball products on the basis of simplified functions and structures. On the one hand, they can save costs, and on the other hand, they also meet the needs of the low-end market. demand. With a competitive price, the brand can easily gain a certain market share. Such as the world's economic high-speed ball products, manual speed up to 0.1-500 degrees / s, 220 presets, while features such as automatic inspections, the price can also be accepted for the low-end market.
Practical Products In fact, for most professional high-speed ball manufacturers, sales of practical products are the most stable. Similar to Apple's mobile phone, its own brand and stable products are often more liked by users. For high-end users, practical products are still their most favorite choice. Security industry projects are mostly government-type projects. Such projects are often not particularly sensitive to prices, and they will pay more attention to product quality and brands. In this case, a practical product with higher quality is the first choice for such projects.
On the other hand, practical products are the first to enter the user's life, so users are most familiar with them. Traditionally speaking, users prefer to continue their previous products, are acceptable in price, and are relatively familiar with installation, commissioning, and maintenance.
From the above two aspects, practical products still have a large market, and their sales volume can not be ignored.
Innovative products With the increasing understanding of high-speed ball products by users, they have put forward other requirements for products. Therefore, customized products are born. On the other hand, the development of new technologies has also given attention to the market of high-speed ball products. Vitality, which also brought a series of innovative products.
The increasing popularity of network high-speed domes is the development direction of the entire society, and so is the security industry. As far as security solutions are concerned, digital solutions are increasingly accepted by everyone. This requires digitization from the front-end to the back-end. For the front end, the traditional way is to use analog high-speed ball plus network equipment, and the emergence of network high-speed ball gradually replaced this combination. However, in terms of front-end monitoring, the network high-speed dome has its drawbacks, such as poor resolution and unreal-time images. From this perspective, analog high-speed domes and network high-speed domes will coexist for a while.
The rise of intelligent high-speed ball In 2006, Panasonic launched the automatic tracking high-speed ball machine, setting off a trend of intelligent high-speed ball. Immediately afterwards, many foreign and domestic manufacturers also introduced automatic tracking high-speed balls. However, because of the differences in technology, the tracking results are also uneven. There are mainly the following aspects in measuring the merits of tracking technology: lock tracking, intelligent amplification and fast tracking. Among them, the technical requirement for locking tracking is greater. It requires the front end to be able to identify the targets that need to be tracked in order to ensure that it will not be lost in a more complex environment. Intelligent amplification refers to the automatic zooming as the target's movement and distance are approached, so that the target object always maintains a certain size on the cage-surface. In addition, a concept called smart analysis technology is now popular, mainly based on the network platform. By setting the perimeter or specifying the direction on the video, you can achieve the purpose of cross-border alarm or retrograde alarm. There are also very few manufacturers that have implanted this technology in high-speed balls.
The birth of infrared high-speed ball For areas where the nighttime lighting environment is relatively poor, the traditional low-speed high-speed ball machine is incompetent, so the infrared high-speed ball was born. Last year, infrared high-speed ball manufacturers were mainly concentrated in Shenzhen and Tianjin. Since the beginning of this year, many large-scale ball machine manufacturers have independently developed infrared dome products. However, infrared dome products still have its drawbacks, such as infrared radiation distance, flashlight effect, infrared lamp life and heat dissipation, so it is bound to be a transitional product, and the future infrared ball market will gradually be replaced by infrared cloud platform. .
Fiber-optic high-speed ball production front-end camera equipment If you need long-distance real-time viewing, what should you do? The traditional way is to use the ball machine with the optical transceiver. If you want something easier, you can use light balls. As the name implies, the ball of light is a combination of optical and high-speed ball products, which leads to a set of power cables and a set of optical fibers. There are two ways to implement the photosphere in the structure: external or integrated. Externally, one of the all-in-one transmit optical transceivers will be removed from the housing and reduced to the dome. The dome camera and the optical transceiver use two chips. Integrated, will adopt the integration method of the light module soon, the ball machine and the mere end machine adopt the monolithic structure, the integrated degree is higher. Such as the world of fiber optic high-speed ball, it uses a single-core approach, seamless integration, easy to use.
The introduction of miniaturized 4-inch mini-balls is a development trend for high-speed ball products. 4 inch small fastball can be used for indoor, corridor and other places monitoring, beautiful appearance, compact and concealed. However, the small size also imposes certain restrictions on its structure. For example, if the motor is selected, it can only be selected in a specific size. This leads to a decrease in the overall performance of the larger ball. In addition, in the choice of the camera, the small fastball can only choose 10 times the small movement, not suitable for long-distance or large zoom object viewing.
If the innovative design of the structure does not have a major breakthrough in product characteristics, then can we try to work on the structure of the product? The answer is certainly yes. The unique design allows users to remember you at the first time, making the first publicity for the product virtually. For instance, the flying saucer-shaped high-speed ball designed by Chenda Company has a unique appearance and material selection, which is impressive. The structural optimization can bring convenience to the user and no doubt adds value to the product. Such as the world's Weiye company's magnetic adsorption high-speed ball products, using a simple magnet adsorption structure, installation and removal more convenient.
Choosing the Right Product If 2009 is a breakthrough in the number of high-speed ball markets, then 2010 will be a breakthrough year for high-speed balls. As mentioned earlier, there will be various types of new products in the high-speed ball market in 2010. How to purchase for the users? The author believes that it should mainly be carried out in three aspects:
Considering the different usage environment from the product, the demand for the product is not the same. Choosing the right product is essential for the use and maintenance of the product. The network ball is suitable for digital surveillance systems, where synchronous video recording is required and where the definition requirements are not high. The automatic tracking high-speed ball is suitable for areas where there is no one or less people, or a key place, and can be monitored in a targeted manner; infrared ball The current situation is that the infrared speed changing ball or the uniform speed ball is relatively popular, and the high speed ball is not very satisfactory in both the night vision effect and the failure rate because of its fast rotation speed. If there is no special requirement, the practical product or economy product Often become the first choice.
From the price point of view, what kind of input determines the price of the products used, according to the three products mentioned above, the price of innovative products is higher, and the price of economic products is lower. Coupled with the diversity of cameras, the choice of users will be even greater. However, the fact is not entirely the same. With more choices, users may become confused. What is the right product to choose? How to make this decision, the proposal can consider the brand factor.
Considering the brand from the brand, to some extent, represents the quality and service. A good brand has good quality, which is undoubtedly true. At the same time, its services in the sales and after-sales sectors are also worth noting. When choosing a product, users need to select the right brand with the right grade according to their own needs, so as to achieve a win-win situation.
Therefore, under the premise of choosing the right product, it is most desirable to choose a product with a high cost performance and a good brand.
In summary, the changes in the market situation have led to changes in the product mix. In the new market situation, to keep the market and keep its feet, it is necessary for manufacturers to make changes in time according to market conditions and keep up with market demand.