The domestic paint market competition is changing

Nowadays, healthy, low-carbon, and environmentally-friendly paint and coating products are very popular among consumers. For paint coating products, consumers consider these factors as the main consideration for selection. However, there is still a certain gap between domestic brands and foreign brands in this regard, so 80% of consumers will choose foreign brands. As the entire international economic environment has changed, the paint and paint consumer market is in a state of trouble.

Relevant person in charge pointed out: At present, China's paint and coating market is in a state of chaos. First of all, as the competitive landscape of the domestic coating market is changing and the crisis is coming, international paint brands that originally occupied the high-end market have also begun to enter the low-end market. For example, some well-known domestic paint and coating brands have begun to move to second- and third-tier cities and started to enter the rural market at low prices. In this way, direct competition with international big brands can be avoided; secondly, the paint consumer market is beginning to transform.

Although the paint and coating market has an attractive prospect, the paint market still faces many problems. Although China's paint production is relatively high, the market is also relatively large, but its level of paint and foreign developed countries still have a certain gap. The main source of the gap is the scale of production, the uneven production companies, and in the strong and weak duels, small paint and coating companies, imitation of small brands to follow suit, indiscriminate price warfare and other serious phenomena caused their own chaos, resulting in deep mire, late development Can't grow late; secondly because 3.15 consumer rights have exposed some domestic brands of paint coating problems. This casts a fear on consumer psychology, which is even more difficult for domestic paint and paint brand development.

The "2011-2016 China Chemical Paint Market Analysis and Investment Prospects Report" shows that: With the promulgation of the "Twelfth Five-Year Plan", the national development policy has provided a good opportunity for China's paint and coating industry. The development of ethnic paint brands requires the introduction of foreign advanced production technology combined with the actual situation in China, providing product quality, which is also one of the strategies to break through.