New era female style home cabinet segment

It is reported that in addition to one of the earliest "sex-discriminated" youth furniture "furnitures", there are also "female cabinets" specially launched for women on the market. You can easily use the cutting board by turning the turntable lightly.

Men's cotton-padded clothes adult single, long-distance love, Shuangcheng Ji ...... How many people living alone around us? Chinese style, European style, post-modern ... when pushing the door, can you pass the space in the door to know whether the man or the woman lives here? When the need for personality is integrated into the design, it is not difficult to find that from building materials, furniture and home accessories, more and more unique design elements tend to be more gendered.

Different style home furnishing

The light gray wall is matched with a black leather sofa with high tension and texture, the angular white bookcase and the TV combination cabinet echo, and entertainment audio-visual equipment such as game consoles, DVDs, projectors and so on are all available; placed in a simple bedroom The high bed is covered with dark blue bedding and the atmosphere is restrained, while the bed underneath becomes a practical storage space ...

Bright and rose-colored dark flowers wallpaper is enchanting and charming. The Ming and Qing couches repainted with white paint and cushions embroidered with flowers and birds are softly and quietly displayed in the living room. The hand-painted peonies on the TV wall are brightly painted and gilt craft wardrobes With a streamlined edge, through the gauze hanging down the top of the beam, vaguely see the large clusters of flowers on the bed.

Gender-like home decoration styles like this have been rising rapidly in recent years. The author has learned from various designer groups that many young owners communicate with designers at the beginning of the installation, hoping to be completely from their own gender , Personality and hobbies to create an exclusive space that is completely in your own style.

It is understood that consumers who choose gender as their home improvement style feature are mostly young singles born in the 1980s. They bought the first small apartment commercial house as a transition room before marriage. It is no wonder that they enjoy a personal life. But at the same time, some of the owners are married, some are separated because of the work of the husband and wife, and others live in the same city and own a large house, but still want to have their own "private" space, so Rebuild your old house a second time and make it a "utopia" of your dreams.

Gender furniture market segment

Coincidentally with the trend of gender decoration, in major home building materials stores, products that use gender as the theme and marketing selling point are also intensifying. It seems that from the official launch of the first bath product designed specifically for women, The home building materials industry seems to have announced to people that the trend of home furnishing with "gender" as the key word will be popular, and some of them are more prominent, such as tiles, cabinets, sanitary ware, furniture, and home textile products.

It is reported that in addition to one of the earliest "gender-sensitive" youth furniture, there are also "female cabinets" specially launched for women on the market. For example, if the cutting board is directly fixed on a rotating table, women only need to gently turn the rotating table when using You can easily use the cutting board. In addition, some sanitary ware brands also have gender distinctions in shape and function. There are even two flushing methods for men and women on the same toilet; and for the double basin design that has been popular in recent years, there are also different basins on the same table. The female basin is soft and the male basin is square and rigid; the wardrobes designed for men and women are more focused on storage and finishing. In addition to clothes, accessories, brooches, hairpins, leather bags, belts and other female fashion accessories Different styles of storage boxes are stored; and men's wardrobes will open up a special

Ties and ties, etc .; home textile products needless to say, can be easily distinguished between men and women only by color.

"Gender as a selling point is actually the performance of the product positioning market segment." Zhang Leiru, a designer who has long been engaged in home furnishing creative design and living in Italy, said: "Home building materials products launched for men and women have already appeared abroad, although in It hasn't gone deep in China, but its emergence is undoubtedly an important step in market segmentation and enrichment of home furnishing varieties, reflecting the humanization of design ".

Tian Ye, a designer of a home store, believes that there are certain differences between men and women in viewing, taste, and hobbies. In addition to retaining the basic condition of "practical", women pay more attention to satisfying aesthetics, while men are closer to the demand for function. Among the current gender products on the market, beautiful appearance and delicate structure are a major feature of female furniture products. Cotton, hemp, silk and other materials reflect the feminine femininity; while male furniture more advocates simplicity, ruggedness, publicity and pragmatism, such as animals Skin markings, quaint natural materials, thick, flamboyant, tough, and rugged have become a design trend for male-style products.


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