Is it a chicken rib or a citron?

It has been a long time since the arrival of the floor to the countryside, and consumers have turned from expectation to wait-and-see and hesitation. The major floor brands are not without the initial enthusiasm and swearing. Nowadays, the distribution of distribution outlets in the rural market has not been imaginatively booming, and the countryside has become an awkward situation. Is he a chicken rib or a citron?

In fact, the rural market is not completely blank. Some domestic first-line brands have already spread their “tents” to rural areas. Only these floor companies have selected some townships with large areas, large populations, and strong spending power. Some of the floor companies are still in wait-and-see status or are still investigating the market and are afraid to test the water easily. The other part of the floor companies are not fully covered at all provincial and municipal distribution outlets, and they are unable to deal with rural markets.

Difficulties in transport, factory shipments Although the rural floor market has great potential, manufacturers are also faced with many practical problems, such as the difficulty of shipping. Many rural floor transportation is not very convenient, which not only increases the difficulty of factory shipments, but also increases the cost of the product.

Market confusion, inadequate supervision The rural market is an emerging market. It is still unknown whether the standards for flooring quality in the flooring industry will continue or be determined in rural areas. The relevant government regulatory agencies are not perfect enough. Such a market will inevitably lead some companies to fish in troubled waters, shoddy, and disturb the market.

With fewer dealers, it is difficult to attract new business and explore new markets. The strength of dealers can not be ignored. There are very few local agents with sales channels, sales networks and sales experience. Even if a company is interested in developing a rural market, the issue of investment promotion has become an insurmountable threshold.

Consumption of the New World to be Developed Today, the speed of urbanization in China is getting faster and faster, and the focus of many industries, especially the home building materials industry, is moving down the three or four cities. With the country’s increasing emphasis on the rural market, the increasing demand of rural consumers for building materials products and the continuous improvement of the rural market, the demand for wooden flooring products in the rural market is huge, and rural areas have gradually become the building materials industry. Focus on the direction of development.

The flooring industry at the end of the building materials industry should face such a vast rural market and should warm up in advance and make preparations for the upgrade of the flooring industry chain, and develop a low-carbon environment to open up the rural market.