China's hardware exports usher in the crisis and usher in the "second spring"

For a long time, China's hardware industry is a typical "export-oriented" industry, and exports have always been the "engine" of China's hardware industry. However, the international financial crisis that broke out in late 2008 severely hit the "export engine" of the Chinese hardware industry, causing the hardware industry to enter a dilemma.

With the hard work of 2009, in 2010, the hardware industry's export situation has clearly improved. The Chinese hardware industry is gradually emerging from the “post-crisis era” and ushering in the “second spring” of exports.

In March 2011, China Hardware International Association (CIHS), one of the organizers of the China National Hardware Association, summarized and released the 2010 “Hardware Products Import and Export Customs Statistics Analysis” report based on customs statistics. According to the report, in 2010, the total import and export of hardware products reached US$74.923 billion, which represents a year-on-year increase of 30.1% compared to 2009. Among them, the total value of exports was 57.51 billion U.S. dollars, an increase of 31.4% year-on-year.

In terms of export destinations, Asia was US$187.86 billion, up 27.1% year-on-year; Europe was US$16.898 billion, up 34.1% year-on-year; North America was US$13.568 billion, up 29.2% year-on-year; Africa was US$3.152 billion, up 28.1% year-on-year. Latin America was US$3.5 billion, an increase of 61% year-on-year; Oceania was US$1.607 billion, a year-on-year increase of 28.3%.

The top few countries and regions of export products are still in order: the United States, Japan, Germany, the Russian Federation, Hong Kong, China, and the United Kingdom. Compared with 2009, the following three exporting countries have been added: Greenland, North America; Gaby Islands, Oceania, and the Marquesas Islands. At the same time, compared to 2009, there is no reduction in exporting countries. A total of 226 export countries and regions have been reached.

"These data show that the export situation of China's hardware products has clearly improved. As China's hardware industry's main export platform, China International Hardware Fair has also overcome a lot of difficulties, ushered in a new turning point." China International Hardware Show The organizer, Ms. Shi Lanlan, executive vice president of China National Hardware Association, said.

“In 2009 and 2010, when exports were facing difficulties, China International Hardware Exhibition put forward the guiding principles of “walking on both legs of foreign trade and domestic demand”, through domestic demand to make up for the lack of foreign trade demand; opened the China International Building Hardware Show (CIBHS) and China. The two special exhibitions of International Locks and Security Products Exhibition (CILS) segmented the categories and services of exhibits; increased investment to expand foreign trade channels, and increased the demand for traditional European and American markets to increase South Asia, the Middle East, Africa, and Russia. The invitation of professional buyers from emerging markets such as South America, Oceania, and Japan and South Korea will ensure the number and quality of overseas buyers at the show; through cooperation with well-known building materials cities, hardware and building materials markets, and home stores in the country, they will be invited to purchase; Cooperate with many domestic hardware, building materials, home furnishing industry distributors and other organizations to jointly organize large purchasing groups to attend the meeting; hold 'gold buyer' activities to provide financial subsidies for exhibitors to hold a 'distributors' conference during the exhibition. The company has expanded its domestic sales channels," said Shi Zhishi, the chairman of the company.

In addition, the China International Hardware Show was successfully held through activities such as the “China Real Estate Industry and Related Industries Development under the New Deal” Summit Forum, “Faucet Industrial Design Competition”, “China Hardware New Product Exhibition and Release”, and “Building Hardware Product Sourcing Fair”. It attracted the attention and participation of people from all walks of life at home and abroad and achieved a good response.

“These measures have played a great role in the hardware industry in the predicament and have made the exhibition a bright spot and a grand event for the Chinese hardware industry in the financial crisis.” Chairman Shi Yi said, “In the face of new opportunities for export recovery, China The International Hardware Show will continue to give full play to its advantages and help exhibitors re-expand the traditional European and American markets while maintaining their efforts in the development of emerging markets, taking into account the needs of the domestic domestic market."

It is understood that China International Hardware Exhibition is the second largest hardware exhibition in the world. In 2010, the exhibition area reached 110,000? There are 5,500 booths and more than 2,300 exhibitors, of which 208 overseas exhibitors are from 18 countries and regions. There are 43,829 professional visitors, including 2,994 overseas visitors from 92 countries and regions, with 36.2% from Europe and the United States; 40,835 from domestic visitors, 30.54% from importers and exporters, and 31.23% from manufacturing end users. , 20.01% were hardware agents and distributors, and 12.24% were from hardware/construction materials/home chain supermarkets or markets. 72.9% of the audience come from business management and decision-making. The world's leading retailers include Wal-Mart, Home Depot, Kingfisher Group, LGSourcing, Leroy Merlin, Saint-Gobain, and Metro.