Chengdu Furniture Industrial Park wants to move to first- and second-tier cities
"Western furniture is in Chengdu, Chengdu furniture is in the new capital", this is the evaluation of Chengdu furniture industry by industry insiders.
The current Chinese furniture companies should pay attention to breakthroughs in concepts, management innovation, resource integration, culture creation, and brand display. The size of Xindu's furniture enterprises is mainly above average. However, compared with Guangdong Lecong, Xindu is at a disadvantage in terms of product brand, process, added value and pace of enterprise transformation. Insiders said.
Guangdong Lecong is currently the largest furniture production base in China and is known as "the world's largest furniture sales center" by the industry. As early as 2004, Lecong has been awarded the title of "China's Furniture Trade Capital".
In the past, furniture in Guangdong was mainly aimed at consumers in first- and second-tier cities, with relatively high profits. The furniture of Xindu is more supplied to third- and fourth-tier cities, characterized by large output and low added value. But in recent years, this situation is changing.
First, Guangdong furniture companies began to focus on the domestic low-end market after their export trade was severely frustrated. Second, some excellent Chengdu furniture companies began to deploy in first- and second-tier cities, such as Emperor Standard Home Furnishing and Good Scenery Home Furnishing. "
In order to increase the popularity, we hope to unite the furniture companies in the park, and through the formation of alliances, we will concentrate on building the regional brand of Chengdu Furniture Industrial Park-China Longqiao Home Expo City, and use this as the image to carry out marketing and publicity.
Moreover, in order to win more business opportunities, the regional brand of Longqiao Home Expo City must be revitalized throughout the region. Once the regional brand can be shaped in the west, the business opportunities, economic development and urban construction in the surrounding areas will fundamentally change.
At the 15th Chengdu International Furniture Fair on the 6th of this month, Longqiao Furniture Expo City won the recognition of the media, distributors and brand enterprises. "China Dragon Bridge" is also setting up a new banner for the innovation and development of western furniture brands.
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